Fitbit Marketing Plan Essay - 2524 Words

2012 2012 Marketing Plan Marketing Plan Executive Summary FitBit is dedicated to helping people live healthier and more active lives. The company aims to create innovative, inspiring products and online services that combine the power of new technologies to make people more aware of their diets, daily activities and motivate them to do more exercises. FitBit is a wireless health and sleep tracker. The company’s goal is to provide a unique product, rich features at a highly competitive price. Target segmentation includes athletes, students, professionals and other groups in Australia. The product will be distributed to most of the electronic specialty stores and online. The tiny device will help people taking advantage of their†¦show more content†¦Expected technological advancements in health products are likely to contribute to greater spending on health. The FitBit as a technological health device shall greatly meet local consumer’s needs. Technology The number of Australian households using computers and accessing the internet has significantly increased during past a few years. In 2008-09, nearly six million Australian households (72%) had internet access. There are nearly 10 million Facebook users in Australia which takes almost half of the population. Latest information about products and services can be spread quickly through the social network, which means the FitBit can use it to increase the brand awareness. Legal requirements Australian’s international trade activities are regulated by TRIPS and WTO settlements. Intellectual property is an integral part of global trade which is paid enough attention by the Australian government. In 2009-10, value of intellectual property reached $170 billion. Therefore, FitBit as an innovative product and its crucial technology will be well protected by the local government. Environmental Australian government issued carbon tax aiming to reduce the emission of carbon dioxide. 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Romeo and Juliet Movie Comparison Free Essays

string(65) " lost a child the same age as Juliet, and also lost her husband\." In Franco Zeffirelli’s 1968 version of  Romeo and Juliet, is a traditional adaptation of Shakespeare’s original Romeo and Juliet, with some variations. Baz Luhrmann directed the 1996 version, also known as the MTV  Romeo †  Juliet. This version is very modernized, but keeps the language intact with few changes. We will write a custom essay sample on Romeo and Juliet Movie Comparison or any similar topic only for you Order Now There are many differences between Zeffirelli’s  Romeo and Juliet  and the Signet version of  Romeo and Juliet. Romeo’s entire speech that begins â€Å"Alas that love, whose view is muffled still, Should without eyes see pathways to his will! † (at act 1 scene 1 line 174) is deleted. With the deletion of these lines, the audience, is not privy to his longing for Rosaline. Even though Friar Lawrence mentions Rosaline later in the movie, we are not shown Romeo as a boy whose heart is easily captured, but rather, ready to be caught. In Luhrmann’s version of  Romeo †  Juliet,  this scene, even though cut in some ways, is shown with Romeo writing in his diary. He talks of his love, but he does not seem like he’s in love, but rather a repressed adolescent or a typical teen. Romeo doesn’t confide later to Benvolio as in the Signet version. In the MTV version of  Romeo †  Juliet,  the Nurse’s role is cut considerably. Her speech about â€Å"weaning† Juliet, and Juliet falling with her first steps, and the reference to the earthquake are deleted. This is a major change because it completely changes the dynamics of the relationship between the Nurse and Juliet. We do not get the same sense of closeness between the two as we do in the Zeffirelli film. We also do not see the scene where the Nurse tells about Romeo’s banishment and Tybalt’s death. The reason for this is because of the speed of the film. Luhrmann keeps the pace of this film at very high speeds, and when you look back at the text, the Nurse’s role slows the pace considerably. She’s older, she’s slower, and she’s trying to extend her importance to Juliet and Romeo, but in the MTV Version, her role is cut drastically, which only contributes to Juliet’s isolation. In both movies, the presence of Paris at Juliet’s grave is discluded. This is probably for the better. While reading the play, it seemed like overkill, like just one more obstacle to prevent Romeo from getting to Juliet. Even though the audience know the outcome, they are still anxious to see Romeo get to her. Plus it helped keep the movies within two hours, give or take some. We also do not get the lamentation speeches from Juliet’s family after her fake death. Both films go straight to the funeral. The film allows directors to keep the audience from investing too much grief for the family by swiftly showing the funeral. The lamentation speeches of Shakespeare’s plays were needed, because they did not have the same visual choice that the filmmakers of today have. Romeo, being one of the protagonists of  Romeo and Juliet, is played very differently between Leonardo De Caprio and Leonard Whiting. While Leonard Whiting plays the typical adolescent to a tee, Leonardo De Caprio has much more depth and expresses his anguish in much more dramatic ways. For example, when Romeo being played by De Caprio is challenged by Tybalt he knows the consequence of his fighting and tries with all his might to prevent fighting with Tybalt, even though Tybalt is kicking his butt. We get the impression that he is truly trying to befriend him and make him understand that fighting should be left aside and that there will be great regrets. In Zeffirelli’s version, Leonard Whiting plays a younger spirited Romeo. When Whiting is challenged by Tybalt, he is playful and does try to prevent a fight, but it is more with playful words and not because he knows the consequence of the fight or duel. We also get the feeling that De Caprio is much more mature than Whiting. While Whiting plays a lovesick kid from an upper class family, he still appears to be naive and does not grow to the depths that De Caprio does. From the very beginning, De Caprio is seen as a street smart, savvy, mature young man. His writing in his diary shows us depths that does not show on Whiting, where he is only twirling a twig of flowers. The balcony scene is another scene that shows the differences between the two actors. In the ’68 version, Whiting is very childish and playful. He plays around in the trees while he’s waiting for Juliet. This reminded me of the young Kevin Costner in  Silverado  when he was swinging from the jail cell bars, showing his youth. He is also like a puppy, very young and immature; he seems unconcerned about his safety; he only has eyes for Juliet. We can see that is his only thought or concern. When he leaves we see him jumping and skipping, and once again we are aware of his youth. Leonardo De Caprio shows much more passion and desire. We do not get the sense of immaturity with De Caprio, but rather a sense of manhood. His eyes show deep desire, like he knows what she looks like naked. He also is very sure and thrilled, he is aware of the danger by his presence and takes caution to be careful. Whiting seemed oblivious to his danger. His only concern is his love and desire for Juliet. De Caprio is more aware of the consequences of their love; Whiting is only aware of his love. One of the most important relationships in  Romeo and Juliet  is the relationship between the Nurse and Juliet. In Act 1, Scene 3 we are introduced to the most vivid character of the play, the Nurse. With her speech that begins â€Å"Even or odd, of all days in the year, Come Lammas Eve at night shall she be fourteen. † (1. 3. 16-48), we learn that she nursed Juliet, she lost a child the same age as Juliet, and also lost her husband. You read "Romeo and Juliet Movie Comparison" in category "Essay examples" The Nurse’s role is very important to Juliet. The Nurse is the one that is there for Juliet, she is her confidant, she is her friend. This is especially important near the end of the play when Juliet realizes she is alone after the Nurse tells her to go ahead and commit bigamy and marry Paris. In Zeffirelli’s  Romeo and Juliet  the Nurse plays the role of the Nurse as it’s written in the play. She is affectionate; she is giggly, and loving. We see Juliet and the Nurse being openly affectionate with each other and can tell from this film that Juliet depends on the Nurse. This is especially so when Lady Capulet tells Juliet about the marriage to Paris. After Juliet gives her â€Å"I’ll look to like, if looking liking move† (1. 3. 97) speech, she looks to the Nurse for approval. After the Nurse smiles back at Juliet, we see relief and trust in Juliet’s eyes. In Luhrmann’s version of  Romeo †  Juliet,  we get a very different version of the Nurse, and a very different version of Juliet because of the changes. The Nurses speech about how she weaned Juliet and the reference to the earthquake are omitted. The affection that is so apparent in the Zeffirelli version is non-existent in the MTV version. This changes the character of Juliet considerably. She is perceived as more isolated and alone from the very beginning. We see her as a teen that does not have someone to confide in other than God. When the Nurse tells her to commit bigamy, we do not get the same sense of betrayal as we do with the Zeffirelli version. There Juliet was extremely pained and had to take a stand for herself, by herself, for the first time in her life. As the Nurse is Juliet’s confidant, the Friar is Romeo’s trusting friend. In the MTV version of  Romeo †  Juliet, Pete Postiethwaite plays a very different Friar compared to the 1968 version and the text. Pete Postiethwaite plays a tattoo bearing, Jerry Garcia-like horticulturist who is Romeo’s only confidant. Milo O’Shea’s version of the Friar is very sympathetic and caring. He only has the best of intentions in mind. Friar Lawrence is very important to Romeo. The Friar is the one who guides him and also picks him up when he is down. Even though both Friars are different in appearance and personality, I believe they both portray a very sympathetic, caring friend to both Romeo and Juliet. The Friar may ultimately be the one to blame, but he only led Romeo and Juliet because he believed their union would bring the feuding families together. I believe both played a regretful Friar when it all ended. The ’96 version shows Friar Lawrence frantically tracking the express letter. He is sweating and projects urgency into his voice, albeit his role in the church is omitted. In the ’68 version, when the Friar sees the Page outside the tomb, he frantically rushes to Juliet’s side. He is careful with Juliet but in the end must abandon her to escape blame. Once again Juliet is abandoned. The most dynamic conflict is between Tybalt and Romeo. Tybalt is not nearly as literate or well spoken as Romeo, plus he harbors much hate for Romeo. In both films we get the sense that Tybalt might be aware of Romeo’s and Juliet’s love during Capulets party, even though it is not played out any farther, but may be the fuel for Tybalt’s challenge. In Zeffirelli’s film, Romeo, Leonard Whiting, is oblivious to Tybalt’s challenge and when he is called a â€Å"Villain† he does not seem fazed, while Tybalt, played by Michael York, is extremely perplexed. He does not understand why he is not getting a reaction from Romeo. He came ready to fight, and when Romeo does not face his challenger, Tybalt tries to provoke Romeo by slapping his hand away and smelling his own, as if Romeo has a stench. But Romeo is still not provoked, and his friend Mercutio steps up to the plate for him. The fight between Mercutio and Tybalt is light hearted and playful. The crowd is laughing and cheering them on. The only one who sees the seriousness is Romeo, who is trying to stop them. Once Mercutio is killed, Romeo is fueled and goes after Tybalt. The conflict for Romeo is revenge for his friend’s death. The fight between Romeo and Tybalt takes on a much more serious tone; the crowd is no longer cheering and laughing. The anger and hatred show in both characters. They are fighting till the end. In Luhrmann’s version, Tybalt, played by John Leguizamo, is very much like a gang member whose mind is set on destroying Romeo. He appears much more dangerous and dark and looming. When Romeo, De Caprio, appears, he is instantly aware of Tybalt’s hatred and is concerned for both their safeties. Tybalt is determined to go after Romeo, whether or not Romeo wants to fight. When Romeo tries to shake his hand, Tybalt slaps it away and attacks Romeo from behind when Romeo starts to walk away. Romeo keeps yelling to stop, he does not want to fight, but Tybalt is relentless. It isn’t until Mercutio steps in that the scene changes to their fight and Mercutio’s death. Mercutio’s death is what fuels Romeo to fight and go after Tybalt. Romeo shows courage and hate, and he’s screaming at Tybalt. It is highly emotional and charged. Romeo is aware of his consequences if he goes farther, but Tybalt pushed him to the limit. Then he kills Tybalt. De Caprio instantly regrets his actions. The setting for Zeffirelli’s film is in classical Verona. The set has many domineering walls and tons of concrete. It gives the feeling of coldness. The only warmth is the balcony scene, with the trees and soft lighting. The setting keeps the audience’s attention on the actors and helps them to see the actors as Shakespeare may have directed them. In Luhrmann’s version, the town is called Verona, but resembles downtown Los Angeles more than Italy. The set is current and up to date. It did not try to recreate Shakespeare, but rather, to show how Shakespeare evolves. The physical location of this film helps to understand the story better. It uses our own experiences and our own visual setting, and even though the language is still hard to understand, the setting brings it all together. Luhrmann handles the death scene very differently from the text and Zeffirelli’s  Romeo and Juliet. Luhrmann’s version is much more intense and more tragic. It begins with Romeo, De Caprio, fleeing from the cops. There is a lot of action, with noise and intense music, to keep the audience in suspense. We even see the apothecary scene which is deleted from the ’68 version. When Romeo gets to the church he takes a man hostage before he enters the church. This also adds to the suspense. Once inside the church, and not a tomb, Romeo shows many of his emotions through his facial expressions. We can see the fear and foreboding in his eyes. The church is tacky with neon crosses and lights shaped as candles. When Romeo finally reaches Juliet, Claire Danes, he shows concern and anguish in his eyes over her death. He is crying, and the audience can see his pain. He lies next to her,   pets her and cries uncontrollably. We can tell he understands that death is final. Juliet begins to awaken from her self-induced sleep right as Romeo takes his deadly poison. We want Romeo to see Juliet is still awake, but he is too late. The look in his eyes as he becomes aware of Juliet is heart wrenching. It’s that realization that he has made a mistake. While Romeo is still alive, Juliet whispers her line â€Å"O Churl! Drunk all and left no friendly drop to help me after? I will kiss thy lips† This final kiss is so sweet and so desperate. If only Romeo saw Juliet’s hand move. Juliet’s choice of weapon in this movie is a revolver, rather than a dagger. She blows her brains out. In Zeffirelli’s  Romeo and Juliet, the scene is not changed much from the text, except we do not see Romeo, Leonard Whiting, go to the apothecary. As mentioned previously, the only omission is Paris as it is in the Luhrmann film; otherwise, it is true to Shakespeare. Romeo breaks the door of the tomb down with a rock. We do not get the same sense of urgency as we do in the MTV version. The tomb is dark and dingy and full of dead people. When he sees Juliet, Olivia Hussey, he is still very childlike and actually smiles. This gives the audience a sense that he does not realize the finality of death. He tries to awaken Juliet with soft, cooing words. He does not seem serious until he sees Tybalt, who is not present in the Luhrmann film. At this point, he makes his final speech and says good-bye to life. This is where we get the feeling that Romeo is finally getting it: death is the end, and there is no turning back. When he takes his last kiss from Juliet, he cries for the first time and does show anguish. In the Zeffirelli version, the Friar comes into the tomb right as Romeo dies. This scene is omitted from the ’96 version. The Friar sees the outcome of his actions. He takes responsibility for the fate of these children. When Juliet wakens he tries to protect her from the news of Romeo’s death. He pulls her gently away from where Romeo is lying. But he fails to protect her, and she finds Romeo all the same, at which point the Friar leaves. Juliet looks at Romeo with concern and confusion. She kisses him, and then cries like a child at the fact that he is gone and she is there. She kisses him all over his face; she does not want to give up, but then she hears a noise and finds the dagger. The final scene with them dead seems to embody them; they will be eternally beautiful. How to cite Romeo and Juliet Movie Comparison, Essay examples

Leadership And Governance Reed Hastings NetflixÂÂ

1. Analyse the following questions based on the case scenario. You need to present andEVALUATE the facts and explore the hidden leadership principles behind these facts. o How did Hastings change his use of communications in sending and receivingmessages from Pure Software to Netflix?o How did Hastings change his use of feedback from Pure Software to Netflix?o How did Hastings change his use of coaching guidelines from Pure Software toNetflix?o Which conflict management style did Hastings tend to use at Pure and Netflix?o In making a deal with Epix, which conflict management style was most likely used byNetflix? 2. How would you improve Netflixs product offerings (i.e., what things cant you watch that youwould like to watch) or processes (i.e., how can it improve its delivery or service)? 3. Which level or levels of analysis and leadership paradigm are presented in this case, and didHastings use the management or leadership paradigm? 4. How did Hastings Big Five model of personality leadership traits change from Pure Softwareto Netflix? 5. Which University of Iowa leadership styles did Hastings use at Pure Software and Netflix? 6. Explain how power, orgorganizational politics, networking, and negotiation are, or are not,discussed in the case. Introduction Wilmot Reed Hasting, an education philanthropist and entrepreneur, is known for serving over the boards of Facebook, CEO of Netflix and a number of not- for- profit companies. In the year 1997, Marc Randolph and Hastings contributed in co-founding Netflix that offers film rental- by- mail at a flat rate or price to the customers in the entire United States of America. With the headquarters in California, the company of Netflix has been amassing a collection of more than 44 million subscribers for almost 100,000 titles. Hastings is known for being ahead in the curve of technology. He also possesses the quality of anticipating the preferences of the customers. In consideration with this quality, it had been anticipated by him that in an eventual manner the customers will show preferences towards getting movies instantly being delivered through the sources of the internet (Musek 2007). Even though the organization is now being criticized by a number of individuals in the market, the org anization had been able to achieve success in the initial period and in recent times due to the leadership style of Reed Hastings. Hence, the leadership style of Reed Hastings is extremely important for the purpose of this report and will be the key focus of the research as well. In the beginning of the year 2005, the analysts of Wedbush Securities Stock had place a price targeting at 3 dollars, the trading of which was being done at the price of approximately 11 dollars (Loftus 2011). In this particular report, analysis will be done on the case study that questions and doubts the position of Reed Hasting as a number one businessman or entrepreneur. With respect to certain aspects, this report will be analysing the scenario in terms of human resource management and leadership perspectives at Netflix. Hastings Change in Use of Communication In the beginning of the year 2005, the analysts of Wedbush Securities Stock had place a price targeting at 3 dollars, the trading of which was being done at the price of approximately 11 dollars. However, there had been a change in the scenario after Reed Hasting had introduced certain changes within the system of the business. Majority of the success at Netflix is on the basis of the fact as to how the company had been built on culture that was eager to take risks and hard- driving as well. Netflix had managed to initiate change in the model of its business by the cannibalization of its own customers (Loftus 2011). This change had been made in a quick manner without much consideration of certain facts and was initiated in the plans of subscription that resulted in causing a widespread outrage amongst the base of customers. The company had been catching vicious backlash events from the customers who subscribed the organization after the announcement had been made to separate its services of live streaming and providing DVDs through e-mails. The CEO of the company realized that the mistake lied in the way in which communication of the message had been done with the customers (Loftus 2011). The CEO realized this as there had been cancellation of subscriptions by a number of customers and involvement of a number of negative comments along with the plummeted stocks by 50 per cent. In order to rectify the mistake, the CEO had sent an email to 24 million customers of the organization for apologizing stating I messed up and I owe you an explanation. Further announcement had been made that the service of providing DVDs through e-mails will now be known as Qwikster and the organization will be only available for the activity of streaming. This instance can be considered as an evidence for the change that took place in Hasting, in comparison with what had been in the case of Pure Software. This change of communication, as stated by Reed Hastings had not been a tactic of marketing but an expression for the sincere and genuine regret regarding the way in which communication had been handled with the customers (Musek 2007). However, there had still been certain flaws in the way in which communication was being done. Hence, with the changes in its way of communication, the CEO had been introducing transparency in their relationship with the customers. As showing preferences towards communication, Netflix had utilized its services with a consent to receive electronic communications from the web site of Netflix in relation with this acco untability. Hastings Change in Use of Feedback Netflix had managed to initiate change in the model of its business by the cannibalization of its own customers. This change had been made in a quick manner without much consideration of certain facts and was initiated in the plans of subscription that resulted in causing a widespread outrage amongst the base of customers (Loftus 2011). The company had been catching vicious backlash events from the customers who subscribed the organization after the announcement had been made to separate its services of live streaming and providing DVDs through e-mails. These feedbacks had been used by the CEO, Hasting as a source for understanding the perception and expectations of the customers. The CEO then considered making moves for responding to the feedback obtained in a different yet significant manner. This instance can be considered as an evidence for the change that took place in Hasting, in comparison with what had been in the case of Pure Software. The sources of feedback now seem to be involving emails being sent to the email addresses that have been provided in the duration of registration or to post communication over the service of Netflix or on the page of Your Account. This page will be including notices regarding the account such as authorizations on payment, changes in the method of payment or password, confirming e-mails and a number of other information related to transactions. This has resulted in creating a relationship with the organization of Netflix as an important stakeholder of the company (Loftus 2011). In the beginning of the year 2005, the analysts of Wedbush Securities Stock had place a price targeting at 3 dollars, the trading of which was being done at the price of approximately 11 dollars. In this particular report, analysis will be done on the case study that questions and doubts the position of Reed Hasting as a number one businessman or entrepreneur. Hastings Change in Use of Coaching Guidelines Majority of the success at Netflix is on the basis of the fact as to how the company had been built on culture that was eager to take risks and hard- driving as well. Netflix had managed to initiate change in the model of its business by the cannibalization of its own customers. This change had been made in a quick manner without much consideration of certain facts and was initiated in the plans of subscription that resulted in causing a widespread outrage amongst the base of customers (Musek 2007). The coaching guidelines are available on the web page of the company and is one of the most viewed document. By the introduction of these coaching guidelines, the CEO of Netflix had made an attempt of shaping the culture and motivating the performance of the workforce at Netflix. Ideas were being introduced for the management of talent that was highly successful for the organization. This particular change in the coaching guidelines had been considered compelling for the culture and talent of the organization for a number of reasons (Loftus 2011). As stated by the CEO, the derivation of this approach had been done on the basis of common sense. These coaching guidelines have helped in attracting, retaining and managing talent. Considering the leadership of the CEO, it can be stated that he believed in hiring, rewarding and tolerating only those adults who were fully formed. Over the passage of time, it has been observed that if one asks an individual for relying upon common sense and logic rather than the formal policies, majority of the times, one ends up getting improved results and at a lower amount of cost. If a leader becomes careful for hiring an individual who will be putting the interests of the company at first place, who will be understanding and supporting the desire for a workplace with high performance, 97 per cent of the employees at the workforce will be doing the right thing. When it comes to behaving like an adult, Hasting believes in expressing the issues with the colleagues, subordinates and the boss openly. Conflict Management Style of Hasting After the failed experiences of Hasting at the Pure Software, the CEO of Netflix had been showing concern towards the issue related to growth. His public goal was to build a company of entertainment and his personal goal was focused on building a company that grew at a rapid pace without the loss in the spirit of entrepreneurship within this particular process. Netflix had been a bed for being tested in consideration with these theories of the CEO. The model of conflict management, being followed by Hasting at Netflix has resulted in affecting the expectations of the viewers. By the introduction of these conflict management styles, the CEO of Netflix had made an attempt of shaping the culture and motivating the performance of the workforce at Netflix. Ideas were being introduced for the management of talent that was highly successful for the organization (Loftus 2011). This particular change in the style for the management of conflicts had been considered compelling for the culture and talent of the organization for a number of reasons. As stated by the CEO, the derivation of this approach had been done on the basis of common sense. This style for the management of conflict have helped in attracting, retaining and managing talent. This instance can be considered as an evidence for the change that took place in Hasting, in comparison with what had been in the case of Pure Software (Musek 2007). This change of communication, as stated by Reed Hastings had not been a tactic of marketing but an expression for the sincere and genuine regret regarding the way i n which communication had been handled with the customers. However, there had still been certain flaws in the way in which communication was being done. Hence, with the changes in its way of communication, the CEO had been introducing transparency in their relationship with the customers. As showing preferences towards communication, Netflix had utilized its services with a consent to receive electronic communications from the web site of Netflix in relation with this accountability. Improving Product Offerings at Netflix The CEO of the company realized that the mistake lied in the way in which communication of the message had been done with the customers. The CEO realized this as there had been cancellation of subscriptions by a number of customers and involvement of a number of negative comments along with the plummeted stocks by 50 per cent (Bakker 2010). In order to rectify the mistake, the CEO had sent an email to 24 million customers of the organization for apologizing stating I messed up and I owe you an explanation. Further announcement had been made that the service of providing DVDs through e-mails will now be known as Qwikster and the organization will be only available for the activity of streaming. This instance can be considered as an evidence for the change that took place in Hasting, in comparison with what had been in the case of Pure Software (Block 2010). The organization of Netflix had been too slow in offering the services of placing orders through mails that resulted in reducing the number of customers of Netflix. However, the factor of surprise was the subscriptions for mail DVD had been increasing continuously by the year of 2011. So it can be stated that both of these services, in combination, had helped in making Netflix highly successful. Ideas were being introduced for the management of talent that was highly successful for the organization. This particular change in the strategies had been considered compelling for the culture and talent of the organization for a number of reasons (Fleeson 2011). As stated by the CEO, the derivation of this approach had been done on the basis of common sense. These strategies have helped in attracting, retaining and managing talent. The Paradigm of Leadership The philosophy of leadership that the organization of Netflix involves three strategies for the management of people. These strategies will be discussed further ahead. Performance of Reward, not effort This might seem to be harsh but in accordance with Hastings, employees who had been producing work of B- level, even if they had been putting forth an effort of A- level, should end up letting go, with a severance of generosity in package. The workers at A- level, in a converse manner, should be given rewards, even if there have been production of great work with the comparative minimum level of efforts (Hans 2012). A worker who is talented does not need to be putting in a specific duration of hours, while working at a desk. Netflix had been espousing a flexible schedule at work, and does not seem to be restricting the number of days on vacation that can be taken up by the employees every year. This is considered as long as there is production in the work of quality. Protecting the Freedom of Employee As there is growth in the businesses, they often have been taking an increased number of employees, lowering their standards for the talent, and implementation of policies that are more strict for compensation of this absence of autonomy amongst the employees (Ian 2012). It does not seemed to be having the way that is insisted by Hasting. Instead, the organization ought to be raising their standards related to the autonomy for the employees and the standards of talent as the organization has been growing in size. In this way, instead of the development of a highly complicated series of policies towards the work of police, the growth in the business can end up remaining highly flexible and highly competitive within the place of market (Keinonen 2003). The conventional form of wisdom that have prevention in error that is cheaper that can be fixed. This does not seem to be holding up the businesses that are fast, big, and highly flexible that is an ideal form of the trifecta. Big Five Model of Personality Leadership Traits In terms of psychology, the big five model of traits related to personality leadership are five key wide dimensions or domains related to personality that are utilized for description of human personality. The theory on the basis of the big five factors is referred to as the five factor model. The five factors are neuroticism, agreeableness, extraversion, conscientiousness, and openness. The model of big five has the ability of being accountable to a number of varying traits within personality that overlaps (Loftus 2011). On the basis of empirical research that has been conducted, the case of Netflix seems to be showing consistency in being self- described and observed. The openness or exposure towards experience appreciates the category of experience, curiosity, unusual ideas, adventure, emotion and art. This factor of openness reflecting the degree related to intellectual creativity, curiosity and a preference related to variety and novelty a person has. There is also a description as the limit towards which an individual is independent or imaginative, and depictions can be seen in an individual preference for a category of activities over a routine that is strict (Lussier N.D.). A tendency for being dependable and organized, act dutifully, showing self- discipline, aiming on achievements, and prefer the process of planning instead of spontaneous behaviour. Iowa Leadership Style With respect to the leadership style of Hasting, democratic leadership, also referred to as participative leadership is being followed. This is a category of leadership style within which participants of the group taking a more role of participation within the process of making the decisions (McAdams 2005). It has been found by a number of researchers that style of learning is mostly the one that is more effective and results in higher level of productivity, improved contributions from the members of group, and increased morality of group. Negotiation, Networking, Organizational Politics, and Power If a leader becomes careful for hiring an individual who will be putting the interests of the company at first place, who will be understanding and supporting the desire for a workplace with high performance, 97 per cent of the employees at the workforce will be doing the right thing. When it comes to behaving like an adult, Hasting believes in expressing the issues with the colleagues, subordinates and the boss openly. This instance can be considered as an evidence for the change that took place in Hasting, in comparison with what had been in the case of Pure Software (McRae 2012). The sources of feedback now seem to be involving emails being sent to the email addresses that have been provided in the duration of registration or to post communication over the service of Netflix or on the page of Your Account. This page will be including notices regarding the account such as authorizations on payment, changes in the method of payment or password, confirming e-mails and a number of oth er information related to transactions. Conclusion Considering the leadership of the CEO, it can be stated that he believed in hiring, rewarding and tolerating only those adults who were fully formed. Over the passage of time, it has been observed that if one asks an individual for relying upon common sense and logic rather than the formal policies, majority of the times, one ends up getting improved results and at a lower amount of cost (Musek 2007). If a leader becomes careful for hiring an individual who will be putting the interests of the company at first place, who will be understanding and supporting the desire for a workplace with high performance, 97 per cent of the employees at the workforce will be doing the right thing. When it comes to behaving like an adult, Hasting believes in expressing the issues with the colleagues, subordinates and the boss openly for effective results. References Bakker, A.B., 2010. The General Factor of Personality: A meta-analysis of Big Five intercorrelations and a criterion-related validity study. Journal of Research in Personality, 44, pp. 315327. Block, J., 2010. The five-factor framing of personality and beyond: Some ruminations. 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