Fitbit Marketing Plan Essay - 2524 Words

2012 2012 Marketing Plan Marketing Plan Executive Summary FitBit is dedicated to helping people live healthier and more active lives. The company aims to create innovative, inspiring products and online services that combine the power of new technologies to make people more aware of their diets, daily activities and motivate them to do more exercises. FitBit is a wireless health and sleep tracker. The company’s goal is to provide a unique product, rich features at a highly competitive price. Target segmentation includes athletes, students, professionals and other groups in Australia. The product will be distributed to most of the electronic specialty stores and online. The tiny device will help people taking advantage of their†¦show more content†¦Expected technological advancements in health products are likely to contribute to greater spending on health. The FitBit as a technological health device shall greatly meet local consumer’s needs. Technology The number of Australian households using computers and accessing the internet has significantly increased during past a few years. In 2008-09, nearly six million Australian households (72%) had internet access. There are nearly 10 million Facebook users in Australia which takes almost half of the population. Latest information about products and services can be spread quickly through the social network, which means the FitBit can use it to increase the brand awareness. Legal requirements Australian’s international trade activities are regulated by TRIPS and WTO settlements. Intellectual property is an integral part of global trade which is paid enough attention by the Australian government. In 2009-10, value of intellectual property reached $170 billion. Therefore, FitBit as an innovative product and its crucial technology will be well protected by the local government. Environmental Australian government issued carbon tax aiming to reduce the emission of carbon dioxide. The FitBit could indirectly contribute to the environment protection by encouraging people to walk instead of driving carShow MoreRelatedDemand Based Pricing Strategy Is Important For A Company Like Fitbit927 Words   |  4 PagesDemand-based pricing strategy is important for a company like Fitbit because the fitness tracker market is still a relatively new market and is evolving quickly. Demand-based pricing has several subcategories in order to find the correct value of a product based on customer demand. Two of these subcategories would be beneficial to Fitbit’s marketing plan. The first is psychological pricing (Boundless, 2015). Fitbit could do surveys by explaining the capabilities of the product and then asking theRead MoreComparative Features Between Apple Vs. S Fitbit Essay1356 Words   |  6 PagesComparative Features between Apple V/S Fitbit Activity tracking: Both these device measures steps taken, calories burned and distance travelled. 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